Tuesday, February 07, 2012

Hi,
Welcome to my blog.  These are my thoughts and observations on magazine and newsletter publishing, and  membership as well as marketing for those industries.  I welcome your remarks - however you must login or register before leaving your comments.

Len Latimer, President
Lynx Media, Inc.

Idiot Marketing

By Len Latimer on 3/30/2010 12:03 PM

Well, here’s my “Stupid Marketing” pick for the month. The Census Bureau has budgeted $340 Million to market the 2010 Census over a four month period. They started off Advertising on the Golden Globes in January and followed it with a $2.5 million buy for a thirty-second Super Bowl ad. 

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