Wednesday, September 08, 2010

Hi,
Welcome to my blog.  These are my thoughts and observations on magazine and newsletter publishing, and  membership as well as marketing for those industries.  I welcome your remarks - however you must login or register before leaving your comments.

Len Latimer, President
Lynx Media, Inc.

Author: Len Latimer Created: 10/22/2008 11:59 AM
This blog is discussion of Lynx Media's products and effective marketing tips for the circulator.

By Len Latimer on 8/25/2010 8:53 AM

In these dark, foreboding, difficult economic times, it’s very easy to just curl up and just wake up when it’s all over. But, if you become paralyzed …

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By Len Latimer on 8/25/2010 8:48 AM

You might have heard of the Gartner Group? They are a highly regarded organization and act as a Consumer Report, but for technology. Many companies rely on their analysis – particularly for enterprise software solutions. That means that the Gartner Group’s recognition of a software vendor is a big plus.

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By Len Latimer on 4/22/2010 5:17 PM

 

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By Len Latimer on 3/30/2010 12:03 PM

Well, here’s my “Stupid Marketing” pick for the month. The Census Bureau has budgeted $340 Million to market the 2010 Census over a four month period. They started off Advertising on the Golden Globes in January and followed it with a $2.5 million buy for a thirty-second Super Bowl ad. 

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By Len Latimer on 9/15/2009 10:03 AM

 

I really enjoy stretching out on my recliner, shoes off, sipping a hot coffee and casually reading the Sunday paper. And nothing cleans my reading glasses better than authentic newsprint (it’s the oil). But sadly, almost every week I hear of another newspaper having to shut its doors. Recently, the Christian-Science Monitor shut down, and Hearst’s 146 year-old Seattle Post-Intelligence ceased print operations and became an online newspaper while slashing its newsroom to 20 from 145 employees. This leaves The Seattle Times as the city's only major paper-and-ink daily. Gannett, parent of USA TODAY, may shutter the 140-year-old Tucson Citizen, which competes with the Arizona Daily Star, if a buyer can't be found. A few months ago, E.W. Scripps closed the Rocky Mountain News, leaving The Denver Po Read More »

By Len Latimer on 2/19/2009 11:37 AM

I want to share some survival strategies that you and your publication can use and I’ll also tell you about some First Edition survivor features you’ll want to hear about too. So here are my Nine Publishing Survival Strategies:

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By Len Latimer on 2/19/2009 11:37 AM

I want to share some survival strategies that you and your publication can use and I’ll also tell you about some First Edition survivor features you’ll want to hear about too. So here are my Nine Publishing Survival Strategies:

Read More »

By Len Latimer on 2/19/2009 11:37 AM

I want to share some survival strategies that you and your publication can use and I’ll also tell you about some First Edition survivor features you’ll want to hear about too. So here are my Nine Publishing Survival Strategies:

Read More »

By Len Latimer on 2/19/2009 11:37 AM

I want to share some survival strategies that you and your publication can use and I’ll also tell you about some First Edition survivor features you’ll want to hear about too. So here are my Nine Publishing Survival Strategies:

Read More »

By Len Latimer on 2/19/2009 11:37 AM

I want to share some survival strategies that you and your publication can use and I’ll also tell you about some First Edition survivor features you’ll want to hear about too. So here are my Nine Publishing Survival Strategies:

Read More »

                

 

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