Len Latimer's Blog

Get More $ubscription $ales!- Part 1

len@lynxmedia.com — Wed, 25 Aug 2010 16:53:00 GMT

In these dark, foreboding, difficult economic times, it’s very easy to just curl up and just wake up when it’s all over. But, if you become paralyzed …

Website Holy Grail

len@lynxmedia.com — Wed, 25 Aug 2010 16:48:00 GMT

You might have heard of the Gartner Group? They are a highly regarded organization and act as a Consumer Report, but for technology. Many companies rely on their analysis – particularly for enterprise software solutions. That means that the Gartner Group’s recognition of a software vendor is a big plus.

Are Magazines Still Read?

len@lynxmedia.com — Fri, 23 Apr 2010 01:17:00 GMT

Idiot Marketing

len@lynxmedia.com — Tue, 30 Mar 2010 20:03:00 GMT

Well, here’s my “Stupid Marketing” pick for the month. The Census Bureau has budgeted $340 Million to market the 2010 Census over a four month period. They started off Advertising on the Golden Globes in January and followed it with a $2.5 million buy for a thirty-second Super Bowl ad.

Will Magazines & Newsletters Die Away Like Newspapers?

len@lynxmedia.com — Tue, 15 Sep 2009 18:03:00 GMT

I really enjoy stretching out on my recliner, shoes off, sipping a hot coffee and casually reading the Sunday paper. And nothing cleans my reading glasses better than authentic newsprint (it’s the oil). But sadly, almost every week I hear of another newspaper having to shut its doors. Recently, the Christian-Science Monitor shut down, and Hearst’s 146 year-old Seattle Post-Intelligence ceased print operations and became an online newspaper while slashing its newsroom to 20 from 145 employees. This leaves The Seattle Times as the city's only major paper-and-ink daily. Gannett, parent of USA TODAY, may shutter the 140-year-old Tucson Citizen, which competes with the Arizona Daily Star, if a buyer can't be found. A few months ago, E.W. Scripps closed the Rocky Mountain News, leaving The Denver Po

How You and Your Circulation Income Can Survie Hard Economic Times

len@lynxmedia.com — Thu, 19 Feb 2009 19:37:00 GMT

I want to share some survival strategies that you and your publication can use and I’ll also tell you about some First Edition survivor features you’ll want to hear about too. So here are my Nine Publishing Survival Strategies: