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Pricing Information First
Edition Demo |
The following add-on modules enhance First Edition's usability by providing solutions to specific problems and by offering capabilities beyond the standard package. Please note that each add-on is available at an additional cost. For pricing, please contact us at (800) 451-5969 or send us your contact information and we'll contact you. Network Supports multi-user operation of First Edition in Netware, Windows 98 Peer-to-Peer, Windows NT/2000, and other networking environments. Licenses available for two users, five users, 10 users and 11 or more. Audit First Edition supports BPA, ABC, and VAC audits. In fact, First Edition is the leader of in-house audited magazines (if you’re a newsletter publisher, you probably have no need for this module). This module supports all of the above audit organizations. It allows up to 52 user-defined industries and 52 user-defined titles/job functions. Up to 43 customer demographics or unlimited subscriber demographics may also be defined audit report shows complete counts and/or percentage of qualified answers broken down by paid and unpaid. The module also supports BPA’s short form qualification which tracks both the demographic qualification date (for three year qualification limit) and the short form date for reporting one year, two year, three year. The short form date can be from a bingo card, fax-back, or other quick and easy response devices. This can save many re-qualifying marketing dollars. You’ll also love our Audit Galley. For example, if an auditor asks you to pull every 41 names starting with John Doe, you can do it in a snap. But you will not only provide a galley listing but a compete audit report on the selected names. The Audit Galley also allows you to do a complete selection on all fields including audit fields. Select on Title, Industry, Qual Dates, Demographics, etc. And, you can play what-if games by changing the beginning qualification report date to a future date. LynxZip This popular module is a database of approximately 75,000 five-digit zip codes covering each city in the United States. When installed and used for address input, First Edition skips the city and state fields and jumps to the zip code field. It then looks up the zip code you enter and displays a list of cities for your selection. Also, it fills in the state code and area code for phone and fax. This saves keystrokes and prevents errors. LynxZip also contains company names for companies with a unique zip. For example, the I.R.S. and Sears & Roebucks have their own zip codes, as do hundreds of other large organizations. LynxZip can, optionally, enter the unique company name. The list is updated semi-annually (to supported customers) and approximately 7MB of disk space is required. (This module is not for Zip+4 CASS certifying but only for city look-up from zip code.) Import This module allows you to import prospects, customers, or subscribers. It will read the three most common formats:
When importing, the module automatically eliminates duplicates and writes those records rejected to a log file for review. For importing subscribers, the import module reads in the name/address data while allowing you to create a default subscription order. Thus, all subscriber imports get the same order information (except for subscription numbers). And audit data for BPA/ABC can also be preset. One of the best uses of the import module is for "force free trials". This is a hot marketing technique which involves sending a trial subscription to a set of prospects while promoting them to pay to keep receiving the issues. Usually getting new orders has a high cost per order and this method can many times reduce your costs. Series This module expands First Edition's billing and renewal series capability. First Edition’s base system allows up to 10 billing efforts and 10 renewal efforts for each publication. Each bill and renewal can have messages that vary with each effort. Thus, invoice #1 may have a pleasant," thank-you" tone, while invoice #5 can be a demanding collection letter. Both the timing and the copy of each effort is controlled by you. This ability is included in the standard system. However, it may be that you need different offers and/or schedules for various kinds of subscribers. The Series module increases your capability with up to 10 billing and renewal series. Each series can include up to 14 individual efforts. You may, for example, wish to send trial subscribers five efforts while libraries only get two notices. In addition, you want trials to start receiving renewal notices six months prior to expiration while library members start only two months prior to expire. With the Series Module, it's snap. And if that’s all the series module does, then it would be worth the investment, but there’s much more. The Series module also allows you to use variable price offers on First Edition renewal forms. Using special selects, you can create renewal pricing that is determined by the number of copies, edition type, postage, subscriber type, categories, country, premium, billing type, renewal type, etc. And for each select, you can preset the price for both one and two year prices. Zip+4 Import/Export
This module allows you to export data out of First Edition, manipulate it, and then import the changes back in. It works with existing subscribers, customers, and prospects. Select which names to output (active subscribers, for example ), or output all names. The file is outputted in a fixed length ASCII file with a time/date stamp and field descriptors. You can use this export file with CASS-certified programs such as AccuMail, or send the list to one of several service bureaus that CASS certify for about $4 to $6 per thousand. It’s a fast, easy way to become CASS certified as is now required for most presorted automated mailing discounts. The Zip+4 file output can also be sent to special bureaus that look up and add phone numbers. This is great for adding telemarketing capabilities. Or, send your output to a NCOA vendor for address correcting your list. That’s a great way to get rid of nixes as well as qualify for most periodical presorts. AccuMail CASS Subscription
In order to qualify for postal discounts, most mailing lists must be "cleaned" using CASS-certified software. Subscribers receive monthly updates of the program on CD-ROM (CD-ROM drive required) directly from Group 1 Software, the makers of AccuMail. AutoCharge
With this module, you can create your own installment and/or autocharge schedules. For example you might charge 33.3% per invoice over three payments. Or, you might elect to charge 50% per invoice with the first payment and 25% over the next two payments. And its all automatic. You can offer your subscribers three easy payments or quarterly automatic credit card charges. And when combined with auto-renew, you can create a "till-forbid" marketing technique (one client reported a 42.5% increase in renewals with this method). In addition, the auto-renew feature allows you to specify the number of remaining issues at the time of the automatic renewal. Choose 0, and a renewal is triggered on a reader’s last issue, or choose 2 to renew two issues before expire. First Edition automatically creates the renewal order transaction complete with accounting information. It's just like you entered the order manually. The auto-renew feature also allows you to create a list of current price matches and subsequent renewal prices. If First Edition finds a matching old price, it renews at the associated new price. It’s a perfect way to build in price increases. Your customers will love it because they won't be bothered with annoying renewal notices and invoices while being assured of continuous service. Credit Card Processing By working in a batch mode, you can process all of your credit card payments at one time as opposed to the time consuming one-at-a-time method. Also it saves having to re-key the credit card info. And, if you use ICVerify, the Lynx Credit Card Module will also process any rejects. The rejected subscriber’s status is changed to “C” (Credit Card Reject) and the proper accounting entries are made. Rotation For example, you can define a schedule where subscribers receive issues only once per quarter, or a schedule where subscribers receive only the first nine issues of the year. ODBC Using the ODBC Module allows these programs to access your First Edition database directly (not an export or a copy). Thus, you can manipulate the data, create reports, and connect your First Edition customer database to other applications. Lynx Media can also create custom applications for you with our Lynx Name Browser. For one client, we created a password and mailbox database in Access and connected it to his First Edition customer file. He could look up a customer and have the password and mailbox as normal fields on the screen. And he could look up by mailbox and find the customer. It's a great way to add additional data to your database. |
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